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Graphic Communication 101
Graphic communication refers to any form of expression that uses visual elements to pass on a message. Examples of these elements include glyphs, icons, drawings, photographs, and so on.
The History and Development of Graphic Communication
The earliest forms of graphic communication can be traced back to cave paintings and other forms of art on boulders, bones, and other surfaces. However old they are, all these artworks can be classified as graphic communication as they were meant to convey some message; it's just that man has not cracked the entire message being passed on.
Graphic Communication in Business
Graphic communication has evolved over the years to become what it is today. In modern-day business, the applications of graphic design are vast. Besides passing down information, graphic design is used to arouse attention and even emotions.
Perhaps a more modern definition of graphic communication is the creation, production, and distribution of content that consists of words and images to pass on data and concepts and elicit emotions.
There are many concepts in graphic communication. In the business world, especially marketing, visual communication is the most prevalent. Examples of visual communication include websites, social media posts, office presentations, and advertisements, etc.
Benefits of Graphic Communication in Business
Graphic communication and its elements are integral to businesses as they deliver information more accurately and are more flexible than verbal communication. Features such as visual communication are also more immersive, attention-grabbing, and engaging.